A full-service company in the field of Agriculture, fast and smooth experience of registrations and hence a smoother process of importation or manufacturing.
Who Are We
What Do We Do
We Brand Roots are a service-oriented company established in 2016 with its objective and main purpose to offer registration services for other companies who are willing to register fertilizers or pesticides to be able to trade them in the agriculture market in Egypt. Registrations are necessary to legally sell and trade any Fertilizer or Agricultural a Pesticide in the Agricultural Field. For any company to import a Fertilizer or Agricultural Pesticide from abroad or even locally manufacture a product, it is necessary to go through the registration process first.
We started by specializing in procedures that concern Fertilizer and Agricultural Pesticide Registrations. Over time, we also started offering other registration services for other products like Public health pesticides, Feed additives & Pet animal foods, Antiseptics & disinfectants. We also help our clients in finding new foreign companies who sell fertilizers and pesticides so they can register and buy their products and sell them in the Egyptian market, and be their distributors or their agent in Egypt.
Our Clients
The Way We Work
This is our main field “REGISTRATIONS”. Our clients are companies that sell fertilizers and pesticides in the Egyptian market. Their experience is specialized in marketing these products to reach the highest sale targets and widest spread of their product’s range using their technical and commercial experience. This makes them busy and very dedicated to the market so they usually outsource a company like ours to finish all processes related to the Ministry of Agriculture like “REGISTRATIONS”. We guarantee that we are BEST at our field “REGISTRATIONS” and hence “IMPORTING FERTILIZERS”.
Registrations are a very complicated process that takes months and our other goal is to also make the largest number of registrations possible, registered under our name, ready to use at any time. Therefore, at any time a local company wants to import a product, it will be ready registered in Egypt to be imported any time without having to wait for the registration process to be completed. This will speed up opening new co-operations between manufacturers of Fertilizers and Pesticides worldwide with importers of these products here in Egypt who are our main clients.
Our Mission
Our Vission
Committed to providing a stress-free business experience in the field of registrations and importation of agricultural products. Our mission is to support every company working in the field of Agriculture and help them to achieve a fast and smooth experience of registrations and hence a smoother process of importation or manufacturing.
To be the Regional leader in the career of registrations; to be the best excelling company in matters regarding this field; to be the widest database and connection point between manufacturers and importers of Fertilizers and Agricultural Pesticides by defining excellence and building customer loyalty while offering complete solutions to clients needs.
Our Objectives
To become one of the most important communication points between the companies working in the Agriculture Field and the Ministry of Agriculture or the Governmental Authorities responsible for registration procedures.
To direct our team on how to adapt to changes in registration rules or procedures; and how to be able to reach maximum professionalism by themselves, by always being interested in staying up to date and to direct them to always have on top of their list, how to learn and search for the information by themselves.
Work to become an important link in the chain of evolution of Agriculture in Egypt, especially since this is on the economic growth agenda of our country, and to help in the development of the import and export of fertilizers and pesticides field.
To also help local producers register their products and to help them get all the licenses they need for production.
To target all clients in this field, not only exporters but also local manufacturers because they work hard to minimize the gap between local and foreign products.
To become the biggest specialized company in the field of registration, import, and export of fertilizers and pesticides.
To handle all the services we represent to our client without as suming any burden on the client.
To finish registration procedures as fast as possible and to become the fastest organization presenting this service.
To not only target how to handle procedures and become the best at it; our bigger target is to be best at consulting our clients, how to proceed on whether they are working with foreign products or locally produced products.
To reflect a good and successful example to all companies working in our field or presenting the same service to all youths of our generation.
To encourage foreign companies to trade with agents in Egypt and to present the Egyptian market in its best form.
To become one of the most important communication points between the companies working in the Agriculture Field and the Ministry of Agriculture or the Governmental Authorities responsible for registration procedures.
To become the biggest specialized company in the field of registration, import, and export of fertilizers and pesticides.
To finish registration procedures as fast as possible and to become the fastest organization presenting this service.
To also help local producers register their products and to help them get all the licenses they need for production.
Work to become an important link in the chain of evolution of Agriculture in Egypt, especially since this is on the economic growth agenda of our country, and to help in the development of the import and export of fertilizers and pesticides field.
To encourage foreign companies to trade with agents in Egypt and to present the Egyptian market in its best form.
To direct our team on how to adapt to changes in registration rules or procedures; and how to be able to reach maximum professionalism by themselves, by always being interested in staying up to date and to direct them to always have on top of their list, how to learn and search for the information by themselves.
To handle all the services we represent to our client without as suming any burden on the client.
To reflect a good and successful example to all companies working in our field or presenting the same service to all youths of our generation.
To not only target how to handle procedures and become the best at it; our bigger target is to be best at consulting our clients, how to proceed on whether they are working with foreign products or locally produced products.
To target all clients in this field, not only exporters but also local manufacturers because they work hard to minimize the gap between local and foreign products.
Our Services
We provide this kind of service that not only will ensure the retention of our customers but also attract others.
As our target is to be a full-service company in the field of Agriculture, we try to cover all the services our clients might need. We aim to be the place, where companies working in the Agriculture Field come to in order to handle all that concerns their business. Some of the important services we offer are:
Fertilizer Registrations
Fertilizer Registrations
Pesticide Registrations
Pesticide Registrations
Seed Registrations
Seed Registrations
Feed Additive Registrations
Feed Additive Registrations
Public Health Pesticide Registrations
Public Health Pesticide Registrations
Handling International communications for our clients
Handling International communications
Searching for new markets or manufacturers worldwide for our clients
Searching for new markets, manufacturers worldwide
Designing all media or graphic needs in the agricultural field, all types of package designing
Designing all media or graphic needs, etc
Our Team
Brand Roots has a dedicated team of experts working around the clock to make sure that our customers get the fastest service and best quality of results in the field of registrations, which they need to become more profitable and more competitive, as registration is the first step for our clients to be able to open wider and new markets. We work with experienced and diversity to be able to handle all tasks required. We always collaborate with consultants in this field to constantly keep learning,developing improving ourselves with any updates in technical or administrative rules regarding registration procedures.
Brand Roots believes in teamwork and believes in turning our daily jobs to be simple and fun. Our employees and consultants are our partners and ladeleaders cause we trust that this spirit brings out best the in the team. When they witness the result of their hard work and efforts, they work with passion and idealism because they know they are owners and partners of every success.
Contact
rana@brand-roots.com
+201066690809
RANA AYMAN
Founder & CEO
Our CEO's motivation:
“It takes years of hard work to build a good reputation. For people to trust that you will do their work just as if they are doing it by themselves with the same interest and caution, takes lots of effort and determination without any desperation or exhaustion. We believe in patience to build a reputation; we believe in dedication, and we believe in hard work.” “Our everyday morning motto is: Plan ahead of time, work neatly, and maximize follow-up.”
Some of our CEO's responsibilities:
- Leads the business and generally manages it.
- Plans how tasks should cycle along with the team in a well-performing sequence.
- Assigns employees each in a specific area and determines their job descriptions.
- Build a talented, diverse, and motivated TEAM.
- Planning how to increase revenue to higher records to secure a business future.
- Train the team on how to build a base of exceptionally happy customers.
- Follows up on the performance of the TEAM.
- Makes sure the company is working by the mission to reach the vision.
- Continuously LEARNING the core of everything; and tracking the market directions of our field.
- Handling large discussions with the Ministry when needed.
- Early predicting any issues that may arise and planning how to solve them.
- Starting new deals with new clients with plans on how to present ourselves to the
market.
- Works closely with other managers in the TEAM.
- Considers financial issues and plans closely with the Accounting Manager.
Contact
manar@brand-roots.com
+201094724638
MANAR MOUHAMED
International Communication Manager & Pesticide Registration Manager
Manages all international discussions about all registration procedures and documents needed and handles all communications needed with international suppliers on agreements or shipments that need to be made. Also responsible and manages the Pesticide Registration Department, handling and following up on all the Pesticides under registration.
Contact
sara@brand-roots.com
+201024969936
SARA MAGDY
Fertilizer Registration Manager
Manages all fertilizers under registration, beginning with revising the scientific composition with our consultants, preparing all documents and files needed in the procedure of fertilizer registration, tracking the registration process, and following up on the Ministry's requests of documents or samples needed for analysis or experiments.
Contact
amgad@brand-roots.com
+201095260669
AMGAD ROSHDY
Fertilizer & Pesticide Registration Officer
Presenting and following up on all that concerns fertilizer and pesticide registration regulations with the Ministry of Agriculture (MOA). Presenting all samples needed to government labs or warehouses for analysis and trials. Also responsible for finishing all documents needed from the MOA during the importation of any shipment concerning any of our clients.
Contact
marwa@brand-roots.com
+201050339498
MARWA HOSNY
Accounting Manager
Manages daily spending and income, financial reporting, billing, collections, and budget preparation. Responsible for all import approvals that we apply for our clients. Responsible for tax planning throughout the year. Presents recommendations to management on financial objectives and policies. Performs other related duties related to registrations as necessary or assigned.
Contact
samar@brand-roots.com
+201007766516
SAMAR ELAWADY
Graphic Designing & Social Media Specialist
Responsible for planning the company's Social Media to increase awareness about our services and to increase our online presence on social media platforms. Responsible to improve the Marketing Manager's efforts to increase the number of our clients. Also responsible for all designs needed by our company whether designs to be presented at the MOA or all media and graphic needs of our clients to use in their market.
Contact
nour@brand-roots.com
+201012299812
NOURHAN ISMAAIL
Marketing Manager
Promotes our company by making sure to reach most companies working in the field of Agriculture and to best present our services to the largest number of companies. Manages along with the Social Media Specialist's best advertising plans. Manages along with the registration managers how to handle and solve customer concerns to make sure that our company gives our customers the best and fastest service of Registration.
Our Company
Numbers
We always look closely at our numbers to know where we are now and to keep following up on our business situation. We are service presenters, so how many times we presented our services per year is a very important number we always should keep following to be able to summarize our situation and to know whether we are able to, by time, increase the number of our clients and the number of times we offered our services to them or not. In the end, more numbers are for sure more success.
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Our clients
Number of import approvals we prepare per year
Number of registrations we work on per year
Our Clients
Our Contact
Our Location
12 El Lewaa Ahmed Mohamed Ali Street - Abdelhamid Badawi Street - Heliopolis - Cairo
Phone Number
+20 1066690809
+20 221924262
E-mail Address
Founder & CEO
Graphic Designing And Social Media Specialist
Fertilizer Registration Manager
Fertilizer and Pesticide Registration Officer
Accounting Manager
Marketing Manager
Work Hours
9:00 Am - 6:00 Pm
Sun - Thurs